A Sales Capability Audit for Mydio
Mydio has been the exclusive distributor of Obsidian in Vietnam for more than 20 years. Weraki carried out a sales capability audit to prepare the business for its next growth cycle.
Context
Mydio has been the exclusive distributor of Obsidian in Vietnam for more than 20 years. It operates in a salon market that is changing fast in service standards, buying behavior and the technical advice customers expect.
What Weraki did
During the project, Weraki and Mydio took a fresh look at how the sales channels operate: how the team works with the market, how consistent the processes are, and the role of distribution policy and the support system behind it.
This brought out the elements that have worked reliably for many years, alongside some that could be refined to fit the new context better.
Outcome
The project gave the leadership team more material to think about how the market is shifting, and about the capabilities the team needs to build for the next stage.
It is a necessary step before Mydio continues to refine its distribution model and operating structure for a new growth cycle.
More work
Ogari: from clean-chicken farms to value-added food
- Context
- The clean-chicken brand of Luong Hue, one of the three largest poultry producers in Vietnam.
- What Weraki did
- Analyzed the market and competitors, assessed feasibility, and proposed a growth strategy into further-processed food and new channels.
Strategic partnership with a Legal Tech AI venture
- Context
- Experienced lawyers and engineers from Big Tech, building an AI product for the legal sector in Vietnam.
- What Weraki did
- Validated market demand, read regulatory signals, built competitive scenarios and defined the user profile.
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