Our work
Selected projects by Weraki. We only name clients with their permission; other cases are anonymized.
Renewing a Japanese-goods retail chain: empowering store managers on range, and designing a convenience-store model
- Context
- A Japanese-goods retail chain of nearly 15 years with a trusted brand and stable supply, looking to renew its model and prepare for M&A.
- What Weraki did
- Designed a three-layer range framework for store managers with an A/B test; surveyed convenience-store users and designed segments and value proposition for a Japanese-style convenience model.
A local pharmacy chain: finding its ground while national chains win on scale
- Context
- A local pharmacy chain of more than 30 years, selling prescription and OTC medicine, supplements, cosmeceuticals, mother-and-baby and medical devices; upgrading its retail model and selling across channels.
- What Weraki did
- Reviewed the industry and three national chains, set two strategic hypotheses, designed interview guides for customers and pharmacy owners, compared 2–3 model directions.
Field warehouses: designing a model to capture suburban demand for a bathroom and kitchen fittings distributor
- Context
- A distributor of bathroom fittings and kitchen accessories with a showroom and warehouses in Hanoi, looking to extend into the city’s fringes.
- What Weraki did
- Chose a wholesale direction and fast-selling range, designed a field-warehouse model, ran field research to pick a site and reviewed the warehouse network.
From two stores to a model that can scale: partnering with a Japanese-style beef restaurant chain
- Context
- A Japanese-style beef restaurant brand with two stores, aiming to build a chain and franchise.
- What Weraki did
- Chose the economic and marketing segments, set out how to test store economics, read sales data and designed a customer-acquisition approach for each store.
Competitive analysis for a print-on-demand business serving North America
- Context
- A print-on-demand producer with US-based production, serving cross-border sellers, with an ambitious growth plan.
- What Weraki did
- Sized the market, grouped and scored competitors across three regions, analyzed policy and competitor-response scenarios, and proposed a 12–18-month roadmap.
Packaging the business model for a womenswear company before fundraising
- Context
- A womenswear company selling mainly through social media and e-commerce marketplaces, with several brands, preparing to raise capital.
- What Weraki did
- Assessed the market opportunity, compared three fashion business models along the value chain, assessed internal capability and proposed a two-phase roadmap.
Diagnosing growing pains at a pharma-cosmetics company more than 10 years old
- Context
- A manufacturer and distributor of more than 10 years, with revenue of 500–700 billion dong a year and single-digit growth.
- What Weraki did
- Assessed the business on four dimensions: strategy, capability and culture, processes and decision rights, reporting and measurement.
Ogari: from clean-chicken farms to value-added food
- Context
- The clean-chicken brand of Luong Hue, one of the three largest poultry producers in Vietnam.
- What Weraki did
- Analyzed the market and competitors, assessed feasibility, and proposed a growth strategy into further-processed food and new channels.
A Sales Capability Audit for Mydio
- Context
- An exclusive distributor of more than 20 years, in a salon market where service standards and buying behavior are changing fast.
- What Weraki did
- Reviewed how the sales channels operate, how consistent the processes are, and the role of distribution policy and back-end support.
Strategic partnership with a Legal Tech AI venture
- Context
- Experienced lawyers and engineers from Big Tech, building an AI product for the legal sector in Vietnam.
- What Weraki did
- Validated market demand, read regulatory signals, built competitive scenarios and defined the user profile.
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