When a business is large, its strategic questions change
Large businesses are rarely short of resources, but each major decision is harder to reverse: opening a new line of business, preparing to raise capital or for M&A, finding the bottleneck when growth slows, preparing the next generation of leaders. Weraki works directly with chairs, CEOs and leadership teams on those decisions.
Experience at scale
- VND 4,322 billion2021 revenue of VinShop, the B2B platform for grocery stores where Trương Quỳnh Phương was a founding member, CCO and CBDO. Launched October 2020. Source: CafeF, April 15, 2022.
- VingroupHead of Commercial for VinEco, VinFashion and VinDS, during the group’s rapid expansion in retail and consumer businesses.
- Big C, CanifaFMCG and fashion buying manager at Casino Group (Big C Vietnam); Commercial and Operations Director at Canifa.
Weraki’s clients include Ogari, a brand of Lương Huệ, one of Vietnam’s three largest poultry producers, and companies with annual revenue in the hundreds of billions of dong in cosmeceuticals, retail and distribution.
Four problems Weraki often works on with large companies
- 01Opening a new line of business or modelTest demand, economics and risk before committing major capital; compare model directions, then choose one to test under control.Ogari: from clean-chicken farms to further-processed foodA local pharmacy chain facing national chains
- 02Preparing to raise capital and for M&ABreak the growth story into specific hypotheses and test each with customer data and controlled experiments, so the story holds up with investors.Renewing a Japanese-goods retail chainPackaging a business model before fundraising
- 03Finding the bottleneck when growth slowsDiagnose strategy, operating model, governance and culture, then agree with the leadership team on which bottleneck to fix first.Diagnosing growing pains at a cosmeceuticals company
- 04Strategic capability for the leadership teamIn-house training for the leadership team and successors, on the company’s own problems. Weraki has trained teams at Ecomobi, Firegroup, Tân Thuận Phong, Hellojob and Ogari.Corporate trainingCEO Playbook
How Weraki works
- Led by the founder
- Trương Quỳnh Phương works directly with the chair, CEO and leadership team at decision points; Weraki’s analysts prepare the data and outputs.
- Confidentiality before data
- We agree on confidentiality before the company shares any figures. Client names are published only with the client’s consent.
- Scoped around one question
- Each project starts from a specific strategic question and moves through decision milestones. For example, choosing a model direction for a pharmacy chain took four weeks in four stages.
- Evidence over persuasion
- Hypotheses are tested with customer data, field research and controlled experiments before they become recommendations.
Talk to the founder
Leave your details and a short note on the decision your company is weighing. Trương Quỳnh Phương will get in touch to arrange a conversation.
Weraki uses essential cookies to run the website and analytics cookies to understand how it is used. You can choose essential cookies only. Privacy Policy.