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A training program for business owners

CEO OS

Building a system so the business no longer depends on one person

A two-day program that helps business owners and their management teams build an operating system for the company, so the business produces results without depending on a few individuals.

Format
2 consecutive days, plus 30 days of follow-up support
Venue
3rd floor, 18 Khúc Thừa Dụ, Cầu Giấy, Hanoi
Fee
VND 15,000,000 per person, VAT included

Familiar signs as a business grows

As a business grows, leaders often see these signs:

People

  • The team lacks initiative and still depends heavily on direction.
  • Everyone is busy, but results don’t match the effort.
  • Managers spend most of their time firefighting instead of developing their teams.

Organization

  • Many decisions still have to go back to a few individuals.
  • Each department finishes its own work, but overall results don’t improve accordingly.
  • The bigger the business, the more complex and harder to control it becomes.

At this stage, the business is usually limited more by the way it runs than by the market.

Why do these problems keep coming back?

What businesses usually do

  • Hire more people to relieve pressure and raise productivity.
  • Add KPIs, processes or more meetings to tighten execution.
  • Deal with each problem as it comes up.

What usually happens

  • Pressure eases in the short term.
  • Some problems get solved.
  • Efficiency improves, but not sustainably.

These fixes mostly optimize individual parts, while a business’s performance is decided by how the parts work together as a system.

When does a business need to upgrade its operating system?

StageSignsWhat the business needs
01The founder has become the bottleneck Most important decisions, emerging problems and day-to-day management still go back to the founder. Growth is starting to be limited by one person’s time and capacity. Reduce dependence on the founder by building the team and the right operating mechanisms.
02A management team exists but doesn’t yet work as a system There are managers, but each runs things differently, coordination is out of sync, and the founder still has to sit in the middle to connect them. Align how the business is run and coordinated, so the team shares responsibility for results.
03The business is preparing for a new scale Entering new markets, opening branches, adding categories or growing fast means the current way of operating no longer meets new demands. Redesign the operating system so the business can grow while staying efficient.
04The founder wants the business to grow without depending on them The founder wants to move from handling everything personally to building an organization that decides, coordinates and executes on its own. Build one operating system for the whole organization.

The time to upgrade the operating system is when scale has outgrown the way the business runs. CEO OS is built for that stage.

The three layers of a business operating system

Each layer answers a different question. The three have to fit together for results to hold as the business grows.

01

Human Operating System

How do people produce results?

Helps leaders and teams understand how people think, decide and work well, so work can be matched to each person’s strengths.

02

Business Operating System

How does the business create value?

Helps the business see clearly how value is created, connected and handed over between departments, and design a unified operating model instead of managing each department separately.

03

Operating System

How does the organization sustain results?

Helps the business set up coordination mechanisms, a management rhythm and decision-making rules so strategy is executed consistently and results hold as the business grows.

The two-day program

Day 1

See clearly

Goal

See the business as a system to identify the bottlenecks that are holding back results.

Key content
  • Understand how people and the business currently produce results.
  • Identify the bottlenecks slowing the organization down.
  • See the gap between how the business runs today and how it needs to run as it grows.
Day 2

Design well

Goal

Turn operating principles into concrete practices the team can apply right after the program.

Key content
  • Design coordination and management that fit the business.
  • Build mechanisms that keep the team proactive and sustain execution.
  • Plan implementation in the business after the program.

What makes CEO OS different

CEO OS starts with how leaders see their own business, before adding any management tool.

01

Grounded in real businesses

Drawn from direct consulting and coaching work with SMEs at different growth stages.

02

A change in perspective

Helps leaders see the business as a system, where people, organization and operating mechanisms constantly affect one another.

03

Systematized into a method

Practical experience is codified into a clear operating system, so participants understand the essentials and know how to apply them in their own business.

04

Built for long-term use

The class is followed by 30 days of support, so the team can apply it in the business and adjust in practice.

Who is it for?

Fast-growing businesses where management is getting harder

Standardize operations to keep growing without adding to the management burden.

Businesses restructuring or preparing for a new stage

Redesign coordination and management so the organization runs in a more unified way.

Businesses building a management team to share leadership

Build a shared mindset, language and management method for the management team.

Businesses that want to depend less on the founder or a few key people

Build mechanisms so management doesn’t fall on a few people.

Participants: founders, leadership teams and middle managers

Learning as a team makes it stick

One person who has taken a course rarely changes a whole organization. Learning as a team gives everyone the same view from the start.

Aligned thinkingA shared understanding of the business, its goals and operating principles, instead of everyone seeing it differently.
Synchronized coordinationA common language and way of working that helps departments coordinate more consistently.
Faster implementationApply it right after the program with the whole team involved, cutting the time spent cascading and making change more likely to last.

What participants take away

People

More proactive at work

A clear understanding of their role, ownership of results, and proposing solutions instead of waiting for direction.

Using the right strengths

Working to their strengths and growing in line with the organization’s goals.

Organization

Better coordination

Clear roles, responsibilities and coordination between departments, so work moves in sync.

Better decisions

Decisions based on information and shared mechanisms rather than individual feeling.

Business

Producing results on its own

The business runs consistently, depends less on a few people and stays efficient as it grows.

More time for strategy

Leaders have more time for strategy, innovation and growing the business.

For the leader

  • More focus on strategy and growth.
  • Decisions based on signals rather than firefighting.
  • A business that depends less on you.
Portrait of Trương Quỳnh Phương
Your coach

Trương Quỳnh Phương

Founder of Weraki. 20 years leading operations and strategy at some of Vietnam’s largest groups.

  • Founder of Weraki, a partner in building the business for SMEs.
  • Former founding member of One Mount and CCO and CBDO of VinShop (B2B platform). Built VinShop from scratch; VinShop reached VND 4,322 billion in revenue in 2021 (CafeF).
  • Former Head of Business Division at Vingroup (VinEco, VinFashion, VinDS), leading retail and consumer businesses through rapid expansion.
  • Former Purchasing Manager at Casino Group (Big C Vietnam), responsible for FMCG and fashion categories.

More than 20 years across retail, e-commerce, FMCG, high-tech agriculture, fast fashion, technology and fintech.

About the founder

Feedback from a Weraki seminar

“I have re-read the materials many times since the course and still find value on every page. It is one of the few programs where the more you re-read, the more you see that applies to your own business.”
V.T.X.HMarketing Director
“Just two days after the course, I started changing how I set goals and manage execution. The surprise was that my team hit 100% of its KPIs even though the targets had doubled. I realized the limit often isn’t the team’s ability, but the manager’s expectations and leadership.”
D.DMiddle manager, SME
“I used to think people stopped being a good fit as the company grew. After learning HOM, I realized the issue isn’t only the people but how managers recognize, lead and develop them at each stage. It is a completely different view of what “the right person” means.”
T.V.TSME owner
“When I asked my team to analyze the causes and propose solutions themselves, I got perspectives I had never thought of. A good system doesn’t just solve problems; it unlocks the whole team’s capability.”
D.A.DMiddle manager
“I have just started applying some of the ideas about State and team motivation. What’s interesting is how much faster my people’s energy and initiative changed than I expected. The team has started to think bigger about its role in the business.”
V.HSenior manager

Program details

Schedule
2 consecutive days
Venue
3rd floor, 18 Khúc Thừa Dụ, Cầu Giấy, Hanoi
Fee
VND 15,000,000 per person (including 10% VAT)

What’s included

  • 2 days installing the CEO Operating System
  • 30 days of support after the program
  • Toolkit and execution system
  • Hands-on practice space

Referral offer

VND 1,500,000 back for each participant you successfully refer. Applies to founders and leadership teams, with no limit on referrals.

Contact directly info@weraki.com

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