Who we are
Weraki is a partner in building the business. We work with owners to build three things that let a company grow without breaking: a clear strategy, a profitable business model and an operation that doesn’t depend on one person; then we train the team to run it.
Weraki’s work sits where three areas meet:
- 01Strategic thinking
- 02Business model
- 03Operating architecture
How a partner differs from traditional consulting
| Traditional consulting | Business-building partner | |
|---|---|---|
| When it ends | When the report is delivered | When the business runs on its own |
| Role | Gives recommendations | Works alongside the team |
| Measured by | Deliverables | Indicators agreed at the start |
| Led by | Analysts | People who have run businesses themselves |
“How far a business can go depends on its capacity to absorb scale and on systems thinking.”
Our role
Growth partner
Working with the leadership team to turn the plan into weekly work, measured against agreed indicators.
Team capability
Training managers in strategy, management and execution discipline.
Who we work with
Weraki works with owners and leadership teams of established small and mid-sized businesses that are preparing to operate at a larger scale. This is the stage where the old way of working stops being enough: the owner can no longer decide everything, and growth depends on whether the organization can absorb scale.
Four ways Weraki partners
What our name means
Weraki combines “We” and “Meraki”: us, and doing the work wholeheartedly. Weraki works alongside the business rather than commenting from the outside.
Weraki and the business work as one team.
In Greek, meraki means doing something with your whole soul and leaving a part of yourself in it.
More than 20 years at Casino Group (Big C Vietnam), Vingroup, Canifa and One Mount Group before founding Weraki in 2022.
About the founderPreparing your business to scale? Start with a conversation.
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